Most Instagram fashion influencers have some fantastic records where they share clothes from the most famous thrift store in the world. Some people wear them because they look cool, while others do it because they believe in environmental reasons and long-term climate change. In either case, Millennials and Generation Z are the age groups that have embraced the frugal shopping trend.
This is certainly good news because it seems that our level of consciousness is improving. Specifically, after 2010, people began to pay attention to the fashion industry because it was notorious for respecting the unethical treatment of workers, extended working hours, and unsafe working conditions. Our shopping method has become a global concern, making the supply chain of well-known brands such as H&M or Gap more transparent.
Moreover, it’s not like some celebrities who own well-known brands and are promoted on social media have not taken any action to improve their corporate social responsibility (CSR) policies. For example, Everlane invests #BlackFridayFund every year in a socially responsible organization. In 2018, the company partnered with Surfrider (an organization dedicated to protecting coastlines and removing plastic from the ocean) to further work towards reducing plastic waste. Moreover, Reformation’s mission statement declares that the brand is committed to minimizing its environmental impact and achieving fair, safe, and healthy working conditions throughout the supply chain.
However, the problem is that although these brands are sustainable and ethical, they are usually much more expensive than fast fashion brands. Here is a thrift store to save time and provide ethical clothing for consumers who cannot afford to buy goods from high-end brands.
You may have heard people say that thrift is not only good for your wallet but also good for the planet. Frugality means recyclability. If you reduce the existing waste and pollution levels by not throwing away your clothes but giving them a second chance, you will be better for the environment. If you think about the size of the carbon footprint required to produce clothes, this is easy-this is the natural resource used to make fabrics, make clothes, and actually ship to the final destination.
In addition, through thrifty shopping, you have helped so many people who work under dangerous and exhausting conditions to produce the clothes you wear. Most of them are women, children, displaced people, or poor people. They are more vulnerable to exploitation because they can work under any conditions as long as they have a little money as remuneration and food to raise their relatives.
Frugality is sudden and has become a trend even for wealthy consumers, which means that prices in second-hand stores will continue to rise, reducing the range of choices for low-income communities. This is why it is necessary for consumers to stand up and even to this extent begin to become conscious. In the name of ecological consciousness, we should also treat our compatriots very carefully, who will have a hard time living before the end of this month.